CRESDO
CRESDO / About CRESDO

The Big Picture

CULTURE × CREATIVITY × TECHNOLOGY

The Orange Economy,
at a glance.

Creative ideas and cultural knowledge become products, services and experiences. CRESDO connects three fields to explore the opportunities in this economy.

OUR THREE FIELDS OF FOCUS

One connected ecosystem.

Culture & Heritage: Traditional arts, Heritage, Museums, Crafts, Performing arts, Festivals01

Culture & Heritage

Living traditions. Shared identity.

The practices, places, knowledge and expressions that connect us to our roots.

  • Traditional arts
  • Heritage
  • Museums
  • Crafts
  • Performing arts
  • Festivals
Creative Industries: Film & TV, Music, Animation, Publishing, Photography, Advertising, Design, Fashion02

Creative Industries

Original ideas. Creative enterprise.

The people and industries turning imagination into stories, experiences, products and services.

  • Film & TV
  • Music
  • Animation
  • Publishing
  • Photography
  • Advertising
  • Design
  • Fashion
Creative Technology: Games, VFX, XR / AR / VR, Virtual production, Interactive media, Software content, Creator economy, Generative AI03

Creative Technology

New tools. New possibilities.

The technologies and creator-led practices expanding how we create, experience and share culture.

  • Games
  • VFX
  • XR / AR / VR
  • Virtual production
  • Interactive media
  • Software content
  • Creator economy
  • Generative AI
MALAYSIA / 2024

The economic scale.

Cultural & creative industry
Gross value addedRM130.7billion

Contribution to Malaysia’s economy in 2024.

Share of national GDP6.8%

Across the cultural and creative industry.

Annual growth7.1%

Growth in 2024, compared with 2023.

Culture and the activities that support it.

37.3%
Core domain

Cultural activities including design, publishing, audiovisual, music, performing arts, visual arts, crafts and heritage.

62.7%
Transversal domain

Supporting activities, including interactive media and equipment.

Source: DOSM, Cultural & Creative Satellite Account 2024 · Released 18 December 2025. Domain composition infographic.

These national statistics use DOSM’s core and transversal domains. They are broader market context, not a valuation of CRESDO’s three fields or an estimate of the market CRESDO can capture.

GLOBAL TRADE / 2022

Creative value travels.

Creative services exportsUS$1.4 trillion

29% growth from 2017 to 2022.

Creative goods exportsUS$713 billion

19% growth from 2017 to 2022.

Source: UNCTAD, Creative Economy Outlook 2024. These are global export values for 2022, not GDP or total market revenue, and should not be added to Malaysia’s figures.

OPPORTUNITIES TO SERVE

Where CRESDO can connect value.

Potential pathways across our three fields — open for collaboration and development.

Culture & Heritage

VALUE TO CREATE

Cultural experiences, craft products, exhibitions, performances and festivals.

AUDIENCES & PARTNERS

Audiences, cultural institutions, experience buyers and tourism partners.

Creative Industries

VALUE TO CREATE

Original content, design, fashion, publishing, music and production services.

AUDIENCES & PARTNERS

Brands, publishers, broadcasters, platforms and creative businesses.

Creative Technology

VALUE TO CREATE

Interactive experiences, games, immersive media, virtual production and creative AI applications.

AUDIENCES & PARTNERS

Studios, technology teams, venues, institutions and digital audiences.

Knowledge & ideasCreative productionProducts & experiencesAudiences & markets
Explore a partnership ↗